Overview

Introduction

mParticle's customer data platform empowers you to do more with your data. Sophisticated marketers use mParticle to orchestrate data across their entire growth stack, enabling them to win in key customer journey moments.

MoEngage <> mParticle

The MoEngage and mParticle integration allows you to seamlessly control the flow of information between the two systems:

  • Sync mParticle audiences to MoEngage for MoEngage campaigns and flows 
  • Sync user and events from mparticle to MoEngage via server-to-server integration.
  • Send MoEngage campaign integration data to mParticle through Streams, making it actionable across the entire growth stack.

Integration

 

PREREQUISITES

  • Ensure you have an mParticle account.  
  • MoEngage data API ID - This can be accessed within the MoEngage Dashboard > Settings >> APIs >> General Settings. 
  • MoEngage data App Key - This can be created within the MoEngage Dashboard > Settings >> APIs >> General Settings. 
  • MoEngage data center - Your data center aligns with your MoEngage dashboard instance. Read more about data centers in MoEngage

MoEngage <> mParticle

The mParticle <> MoEngage Integration will help you with the following: 

  • Centralized Data Collection: Collect all the data about your users in mParticle by leveraging different data sources.
  • Easy Integration: Setup MoEngage data tracking with a few clicks by forwarding all the data from mParticle.
  • Two way integration: Enrich your data in mParticle and other connected destinations in mParticle by forwarding the MoEngage campaign data to mParticle.

The integration allows you to seamlessly control the flow of information between the two systems:

Integration scope Details 
Sync mParticle audiences to MoEngage  mParticle audience 
Send mparticle data (users & events) to MoEngage  mParticle Outbound 
Send MoEngage campaign integration data to mParticle mParticle Inbound 

 

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