Shopflo is a checkout platform that enhances the customer experience for e-commerce stores. This provides a seamless, fast, and intuitive checkout process, helping businesses increase conversion rates and reduce cart abandonment.

MoEngage <> Shopflo

The integration of MoEngage and Shopflo enhances customer engagement by sending crucial checkout journey events. This data allows you to gain deeper insights into user behavior, create more effective segments, and trigger personalized campaigns that boost conversions and foster customer loyalty. With this integration, you can:

• Track user progress through the checkout funnel in real-time.
• Update user profiles in MoEngage with customer data collected during checkout.
• Trigger automated workflows for events like abandoned checkouts or completed orders.
• Create granular user segments based on checkout actions and purchase data.

Use Cases

Integrating Shopflo with MoEngage helps you with the following use cases:

• Recover abandoned carts: Automatically send timely reminders via push notification, email, or SMS to users who abandon their carts, encouraging them to complete their purchase.
• Post-purchase engagement: Automatically trigger campaigns to welcome new customers, request product reviews, offer loyalty rewards, or suggest related products based on their recent purchase
• Behavioral segmentation: Create dynamic user lists based on specific checkout actions, such as items added to the cart, coupon codes used, or total purchase value.
• Personalize user communication: Use data from completed orders, such as product names, order value, and discount codes, to personalize marketing messages and product recommendations.

Sync Modules

The following table outlines the event and user data that are synced in real-time from Shopflo to MoEngage:

Integration

Step 1:  Get Your MoEngage API Credentials

To get your MoEngage API credentials, perform the following steps:

1. On the left navigation menu in the MoEngage UI, go to Settings > Account > APIs.
2. On the API page, copy the following credentials:
   
   1. Copy the ID under Workspace ID (earlier app id).
   2. Copy the Data under API keys.
   3. Data Center: Find your data center code from your dashboard's URL. The following table describes the data center name and URL: 

      Data Center Name	Dashboard URL
      DC-01	https://dashboard-01.moengage.com
      DC-02	https://dashboard-02.moengage.com
      DC-03	https://dashboard-03.moengage.com
      DC-04	https://dashboard-04.moengage.com
      DC-05	https://dashboard-05.moengage.com
      DC-06	https://dashboard-06.moengage.com

      For more information, refer here.

Step 2: Configure the Integration in Shopflo

To configure the integration in Shopflow, perform the following steps:

1. Log in to your Shopflo dashboard.
2. Navigate to Settings > Integrations > Remarketing > MoEngage.
3. In the Re-marketing section, locate MoEngage in the list and click Click to setup to open the configuration panel.
   
   
4. Enter the details that you copied in the Get Your MoEngage API Credentials.
5. In the App ID box, type your Workspace ID. 
6. In the Data API ID box, type your Workspace ID again.
7. In the Data API key box, type your Data API Key.
8. In the Data Center list, select the data center.
9. In the Customer ID type list, select the identifier you use for users in MoEngage.
10. Turn the MoEngage analytics is enabled toggle on.
    
    

Step 3: Verify the Setup

Shopflo automatically validates your credentials when you save them. To run a full end-to-end test of the data flow, perform the following steps:

1. Complete the order journey on your Shopflo store.
2. On the MoEngage UI, navigate to Segments > Create segment and search for your email ID.
3. Verify that the user profile is created or updated with the respective payloads in the MoEngage UI.

Shopflo Events Sent to MoEngage

The Shopflo integration sends several key events to MoEngage to track the customer's journey through the checkout process. Each event includes a data payload with important attributes.

Event: Address Submitted

This event is triggered after a user submits their shipping information and proceeds to the payment stage.

• User Profile Sync: This event creates or updates user profiles in MoEngage by syncing essential attributes like First Name, Last Name, Phone, and Email.
• Abandoned Cart Recovery: The payload includes a checkoutURL parameter, which is a unique link to the user's session. You can use this link in your campaigns to direct users back to their pre-filled checkout page.

Event: Address Submitted

This event is triggered after a user submits their shipping information and proceeds to the payment stage.

• User Profile Sync: This event creates or updates user profiles in MoEngage by syncing essential attributes like First Name, Last Name, Phone, and Email.
• Abandoned Cart Recovery: The payload includes a checkoutURL parameter, which is a unique link to the user's session. You can use this link in your campaigns to direct users back to their pre-filled checkout page.

Payload Example:

{
"line_items": ["41892488839333"],
"checkoutURL": "https://checkout.shopflo.co/?tokenId=88b4c6da9f534f38-bee2-8b706be2c0e0",
"login_type": "cookie_login"
}

Event: Payment Method Selected

This event is triggered when a user chooses a payment option (for example, UPI, Credit Card) during checkout.

Payload Example:

{
"checkoutURL": "https://checkout.shopflo.co/?tokenId=88b4c6da9f534f38-bee2-8b706be2c0e0",
"type": "cookie_login",
"method": "upi"
}

Event: Order Completed

This event is triggered when a user successfully completes a purchase. It contains detailed information about the final transaction.

Payload Example:

{
"discount_value": "323.28",
"cart_token": "06a7c28f-6d5-4c08-a54-f0728af76",
"shipping_address_province": "Uttar pradesh",
"shipping_address_zip": "281121",
"first_name": "John",
"order_id": "5190263734503",
"currency": "INR",
"total_price": "1023.72",
"last_name": "Doe",
"discount_codes": ["GUNEET20", "PREPAID"],
"line_items": ["8056809390311", "8084034322663"],
"shipping_address_country": "India",
"tyPageURL": "brand.myshopify.com/orders/45676542/hgfd658798",
"shipping_address_city": "Vrindavan",
"buyer_accepts_marketing": true
}