InMobi develops an advertisement-serving algorithm that helps optimize the ranking of the advertisements served on mobile phones. It operates a mobile ad network with an extensive range of ad formats, analytics, and monetization tools for app businesses

MoEngage <> InMobi

This integration allows you to sync segment between MoEngage and InMobi Audiences, helping you fuel Campaign performance with laser-focused retargeting. We will use MoEngage Connecter Campaigns to build this integration.




Ensure you have an InMobi account.

Step 1: Get your Segment ID or create a new segment

To create a new segment, use the following API:<SEGMENT_NAME>&propertyId=<PROPERTY_ID_OR_ADVERTISER_ID>&membershipTtl=<MEMBERSHIP_TTL_IN_DAYS>
      • <SEGMENT_NAME> - Name of the segment
      • <PROPERTY_ID_OR_ADVERTISER_ID> - propertyId/advertiserId
      • <MEMBERSHIP_TTL_IN_DAYS> - TTL for User IDs being tagged to this segment

InMobi will then send a Segment ID in response to a successful segment creation:

    "status": "OK",
    "message": "success",
    "code": 200,
    "segmentId": "f239dfb4-xxxx-xxxx-xxxx-dfdxxxx4ddb6"

If you already have a segment created, you can also use that segment's ID.

Step 2: Create a connector campaign on MoEngage

To create a connector campaign on MoEngage, 

      1. Navigate to Create Campaign >> Connectors >> Custom and choose delivery type most suitable to your needs
      2. On step 2 of the campaign,
        1. Select method as GET
        2. Add Webhook URL as: 
        3. In Parameters, add
          1. propertyId: your propertyId/advertiserId 
          2. gpId: Android Device ID, or
            ida: iOS Device ID
          3. segmentIds: your segment ID.

      3. At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available on Step 2 of Create Connector Campaign.Screen_Shot_2022-02-22_at_11.12.42_AM.png
      4. If you see the test user in your InMobi Audience segment, your set-up is good to go. You can go ahead and publish the campaign.



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