InMobi

Introduction

InMobi develops an advertisement-serving algorithm that helps optimize the ranking of the advertisements served on mobile phones. It operates a mobile ad network with an extensive range of ad formats, analytics, and monetization tools for app businesses

MoEngage <> InMobi

This integration allows you to sync segment between MoEngage and InMobi Audiences, helping you fuel Campaign performance with laser-focused retargeting. We will use MoEngage Connecter Campaigns to build this integration.

Integration

 

PREREQUISITES

  • Ensure you have an InMobi account.

Step 1: Get your Segment ID or create a new segment

To create a new segment, use the following API:

http://advertiser.inmobiapis.com/tpce/v1/segment?segmentName=<SEGMENT_NAME>&propertyId=<PROPERTY_ID_OR_ADVERTISER_ID>&membershipTtl=<MEMBERSHIP_TTL_IN_DAYS>
  • <SEGMENT_NAME> - Name of the segment
  • <PROPERTY_ID_OR_ADVERTISER_ID> - propertyId/advertiserId
  • <MEMBERSHIP_TTL_IN_DAYS> - TTL for User IDs being tagged to this segment

InMobi will then send a Segment ID in response to a successful segment creation:

{
    "status": "OK",
    "message": "success",
    "code": 200,
    "segmentId": "f239dfb4-xxxx-xxxx-xxxx-dfdxxxx4ddb6"
}

If you already have a segment created, you can also use that segment's ID.

Step 2: Create a connector campaign on MoEngage

To create a connector campaign on MoEngage, 

  1. Navigate to Create Campaign >> Connectors >> Custom and choose delivery type most suitable to your needs
    Screenshot_2022-02-21_at_10.48.46_PM.png
  2. On step 2 of the campaign,
    1. Select method as GET
    2. Add Webhook URL as: 
      http://advertiser.inmobiapis.com/tpce/v1/usersegment?propertyId=<PROPERTY_ID>&gpId=<ANDROID_DEVICE_ID>&ida=<IOS_DEVICE_ID>&segmentIds=<YOUR_SEGMENT_ID>&action=add
    3. In Parameters, add
      1. propertyId: your propertyId/advertiserId 
      2. gpId: Android Device ID, or
        ida: iOS Device ID
      3. segmentIds: your segment ID.

      Step1.png
  3. At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available on Step 2 of Create Connector Campaign.

Screen_Shot_2022-02-22_at_11.12.42_AM.png

If you see the test user in your InMobi Audience segment, your set-up is good to go. You can go ahead and publish the campaign.

Was this article helpful?
0 out of 0 found this helpful