Viber

Introduction

Viber is a cross-platform voice-over-IP and instant messaging software application that is secure, fast, and synchronized across all devices. Through Viber, brands can engage with their users using rich messaging with which they can easily interact.

MoEngage <> Viber

MoEngage and Viber integration allows you to leverage advanced segmentation, predictive capabilities, personalization, and triggering features to message your users on the Viber Bot through the Viber APIs

Use Cases

The integration with MoEngage helps you with the following use cases:

  • Personalized Messaging: You can send personalized messages to users based on their preferences.
  • Rich Media Content: You can make messages more visual with images, videos, and files through Viber messages.
  • Automated Campaigns: You can send messages automatically at scheduled times or trigger messages based on user actions.

Methods to Send Messages via Viber Integration

You can send messages via Viber integration with the following methods:

  • Native APIs: You can use MoEngage campaigns to send messages using Viber APIs.
  • Infobip Connector: You can send messages to your Viber users using the Infobip connector.

Integration via Native

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Prerequisites

  • Viber Bot: To use this integration, you must have a Viber bot. When sending Viber messages, your messages are associated with your Viber bot official, resulting in users seeing your bot details. For more information on creating a bot, refer here.
  • Active Auth token: An active Viber account supports bots (iOS/ Android). During account creation, the Viber account is automatically set as the account administrator.
  • Account authentication token: This unique account identifier validates your account in all API requests. After you create the account, an authentication token will appear on your account's edit info screen (only for admins).
  • Viber user IDs: This unique ID is associated with each Viber user.
    Note: After subscribing to your Viber bot, you can access the user's IDs through the Viber Users API.
  • Setup account webhook: Define webhook and response preferences during account setup to configure message handling.

Viber allows you to send promotional and non-promotional messages to users, provided your brand has secured their consent. Users must have subscribed to your Viber bot to receive messages.

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Information

  • After users send their first message to the Viber bot, they are automatically subscribed.
  • Personalized campaigns can only be sent to users if you have their user identifier (phone number).
  • The Viber bot does not have a default phone number for users. You can obtain the phone number in two ways:
      • You must directly request it from the user by sending a broadcast message on their Viber ID.
      • You can access phone numbers directly if you are part of the Business Messages service of Viber.

Step 1: Connect Viber on the App Marketplace

To connect Viber on the App marketplace, perform the following steps:

  1. On the left navigation menu in the MoEngage dashboard, click App marketplace.
  2. On the App Marketplace page, search for Viber.
  3. Click the Viber tile.
  4. On the Viber page, go to the Integrate tab.
  5. Click the down arrow key and then click Send messages (Native).
  6. Enter the following details:
    Field Required Description
    Connection name Yes Name of the Viber connection.
    Viber Auth Token

    Yes

    Your Viber Auth token. The authentication token is generated upon bot creation, and the account’s admins can view it on the “edit info” screen of their bot or on the Viber Admin Panel. For more information, refer here.

    Sender Name

    Yes

    The sender’s name to be displayed.

    Sender Avatar URL

    Optional

    This is the sender’s avatar URL.

    Note: The avatar's maximum size must not exceed 100 KB. The recommended resolution is  720x720 pixels.

    image (11).png
  7. Click Connect. Your Viber connection is now integrated.

Step 1.1: Collect Users' Viber IDs

To send messages in Viber, you must collect your users’ Viber IDs to identify and interact with them consistently. Viber users' IDs are generated by Viber and can be used when interacting with Viber APIs.

Step 1.2: Save the Users' Viber IDs on MoEngage

After obtaining a list of Viber users' IDs, you must add them to MoEngage as a viber_id, a custom-tracked user attribute or property. You can do one of the following:

  • Pass this data to MoEngage using the User Data API.
  • Upload it using User Imports inside MoEngage.

Step 2: Create a Viber Campaign on MoEngage 

To create a campaign on MoEngage, perform the following steps:

  1. On the left navigation menu in the MoEngage dashboard, click Engage, and then click  Campaigns
  2. On the All campaigns page, click + Create campaign.
  3. On the Create campaign dialog box, under Connected Apps, click Viber and then click the most suitable delivery type.
  4. Under Select audience, click Filter users by.
  5. On the User property tab, select the segment of users for whom Viber_id exists (you can combine it with other segment criteria).
  6. In step 2 of the Campaign Creation, select the native message connector and specify the content you want to send out.
  7. Enter the following details:

    Field Required Description
    Connector Yes Select Send messages (Native) in this list.
    Connections Yes Select the connection that you added to the MoEngage App marketplace.
    Receiver ID Yes Type the Receiver ID. It is the recipient's unique Viber user ID. You can also use personalization here. 
    Tracking ID Yes

    This allows the account to track messages and user’s replies. The sent tracking_data value will be passed back with the user’s reply. You can enter a maximum of 4096 characters.

  8. Select the Message Type you want to send. The supporting message types are Text, Picture, and Video. Based on the selected message type, enter the following details:

    Text Message Picture Message Video Message

    If you select Text, enter the following details:

    Field Required Description
    Message Content Yes

    Text of the message you want to send. You can also use personalization here.

    Note: You can enter a maximum of 7000/768 characters.

    Media URL No

    Leave this blank.

    Video Size  No Leave this blank.
    Video Duration No Leave this blank.
    For more information, refer here.
  9. Your campaign is now ready to be tested and sent. Using the Test functionality, you can also test your connector configuration.
    If your test user successfully receives the message, your setup is ready.

  10. Publish the campaign.

Integration via Infobip

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Prerequisites

  • Viber Bot: To use this integration, you must have a Viber bot. When sending Viber messages, your messages are associated with your Viber bot official, resulting in users seeing your bot details. For more information on creating a bot, refer here.
  • Infobip APIs: This allows for a Viber connection to be established with a connected Viber bot, enabling access to Infobip APIs.

Step 1: Connect Viber on the App Marketplace

To connect Viber on the App marketplace, perform the following steps:

  1. On the left navigation menu in the MoEngage dashboard, click App marketplace.
  2. On the App Marketplace page, search for Viber.
  3. Click the Viber tile.
  4. On the Viber page, go to the Integrate tab.
  5. Click the down arrow key and then click Send messages (Infobip).
  6. Enter the following details:
    Field Required Description
    Connection name Yes Name of the Viber connection.
    API Base URL

    Yes

    This is a unique API base URL provided by each Infobip client to identify the source of each API request. For more information, refer here.

    API Key Yes It is your Infobip API key. For more information, refer here.

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  7. Click Connect. Your Viber connection is now integrated.

Step 1.1: Collect Users' Viber IDs

To send messages in Viber, you must collect your users’ Viber IDs to identify and interact with them consistently. Viber users' IDs are generated by Viber and can be used when interacting with Viber APIs.

Step 1.2: Save Users Viber IDs on MoEngage

After obtaining a list of Viber users' IDs, you must add them to MoEngage as a viber_id, a custom-tracked user attribute or property. You can do one of the following:

  • Pass this data to MoEngage using the User Data API.
  • Upload it using User Imports inside MoEngage.

Step 2: Create a Viber Campaign on MoEngage

To create a campaign on MoEngage, perform the following steps:

  1. On the left navigation menu in the MoEngage dashboard, click Engage, and then click  Campaigns
  2. On the All campaigns page, click + Create campaign.
  3. On the Create campaign dialog box, under Connected Apps, click Viber and then click the most suitable delivery type.
  4. Under Select audience, click Filter users by.
  5. On the User property tab, select the segment of users for whom viber_id exists (you can combine it with other segment criteria).
  6. In step 2 of the Campaign Creation, select the send message Infobip connector and specify the content you want to send out.
  7. Enter the following details:
    Field Required Description
    Connector Yes Select Send messages (Native) in this list.
    Connections Yes Select the connection you added to the MoEngage App marketplace.
    Sender ID Yes

    Type the Sender ID. This is a unique identifier of your Viber account. It can be alphanumeric or numeric. You can also use personalization here. 
    Note: You can enter a maximum of 11 characters.

    User mobile number Yes

    Type the user's mobile number. You can also use personalization here.

    Note:

    • You must use the Distributed Ledger Technology (DLT) parameters to send SMS messages to phone numbers registered in India.
    • You must use the IYS regulations parameters to send SMS messages to phone numbers registered in Turkey.
    • You must use the use case-dependent parameters to send SMS messages to phone numbers registered in South Korea.

     

  8. Select the Message Type you want to send. The supporting message types are Text, Image, Video, and File. Based on the selected message type, enter the following details:

    Text Message Image Message Video Message File Message

    If you select Text, input the following fields:

    Field Required Description
    Message  Yes

    Content of the message being sent. You can also use personalization here.

    Note: You can enter a maximum of  1000 characters.

    Button Text No

    This is the text that will appear on the action button. You can also use personalization here. It is required only if adding a button.

    Note: You can enter a maximum of 30 characters.

    Button Action URL No

    This is the URL users are directed to or the action performed when pressing the action button. You can also use personalization here. It is required only if adding a button.
    Note: You can enter a maximum of 1000 characters.

    Media URL Yes

    Leave this blank.

    Video Duration No

    Leave this blank.

    Thumbnail URL No 

    Leave this blank.

    File name No 

    Leave this blank.

    For more information, refer here.
  9. Your campaign is now ready to be tested and sent. Using the Test functionality, you can also test your connector configuration.
    If your test user successfully receives the message, your setup is ready.

  10. Publish the campaign.

Send a Viber Message to the Channel or Groups

  1. Create a new user in MoEngage to message a channel or group. Ensure the Viber ID here is your Channel or group ID.
  2. Select the user by creating a segment for it. Ensure only one user is included in the segment. When multiple users are selected for the campaign, the message gets sent to the channel or group many times.
  3. In Step 2 of Create Campaign, enter the Viber ID of your channel or group. You can also use personalization here.

Campaign Analytics

MoEngage campaigns provide powerful analytics that allow you to analyze your campaign performances. Each channel in MoEngage provides in-depth metrics that help you quantify your campaign goals. For more information on the MoEngage Analytics functionalities, refer to Campaign Analytics.

By default, we provide the following metrics for Viber campaigns:

  • Attempted: After removing the users who breached the frequency capping (FC), Attempted is calculated as the number of users who qualified for the Viber campaigns and to whom we attempted to send messages.
  • Failed: Number of users for whom Viber did not send any message or the users for whom we failed to find any value against the user or event attributes used in the campaign.
  • Successfully sent: The campaign is marked as successful when Viber APIs accept the request to send the message to users/groups/rooms (with a 200 status code). For more information on Viber Message API responses, refer to their help documentation.

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