Introduction

Hightouch is a modern data integration platform that enables you to sync customer, product, or proprietary data from your warehouse or data lake to any app of your choice, all without assistance from your IT or engineering teams.

MoEngage <> Hightouch

The MoEngage and Hightouch integration allows you to build better campaigns on MoEngage with up-to-date customer data from your data warehouse. By automatically syncing users into MoEngage, you no longer need to worry about data consistency and can focus on building customer experiences.

Use cases

• Sync data about users into MoEngage to build personalized campaigns;
• Deliver better experiences by bringing data from other customer touchpoints into MoEngage.

Integration

Step 1: Create MoEngage destination on Hightouch

1. On the Hightouch platform, in the Destinations section, click Add destination.
2. Select MoEngage from the list of available destinations.
3. Provide your MoEngage API key and App Key.

Step 2: Sync users

You can sync Hightouch objects (users) to the MoEngage users. You can also perform record matching to help unify data across the two platforms.

The integration supports upserting users.  In this mode, new users will be inserted into MoEngage and all user attributes will be kept up-to-date within MoEngage. Upsert has three configuration parameters:

NAME	DETAILS
Hightouch Column Containing MoEngage User ID	The name of the Hightouch column (id, created_at, first_name) that acts as unique user identifier in MoEngage.
Hightouch to MoEngage Default Field Mappings	A list of common user attributes that will be pushed to new users in MoEngage.
Hightouch to MoEngage Custom Field Mappings	A list of custom user attributes that will be pushed to new users in MoEngage.

Read more on MoEngage-Hightouch user upsert here.