Introduction
Hightouch is a modern data integration platform that enables you to sync customer, product, or proprietary data from your warehouse or data lake to any app of your choice, all without assistance from your IT or engineering teams.
MoEngage <> Hightouch
The MoEngage and Hightouch integration allows you to build better campaigns on MoEngage with up-to-date customer data from your data warehouse. By automatically syncing users and events into MoEngage, you no longer need to worry about data consistency and can focus on building customer experiences.
Use cases
- Sync data about users into MoEngage to build personalized campaigns.
- Sync Customer Events from Hightouch into MoEngage to keep the events consistent.
- Deliver better experiences by bringing data from other customer touchpoints into MoEngage.
- Sync Audiences from Hightouch to MoEngage for targeting.
Integration Prerequisites
- Ensure you have access to your Hightouch account.
- The Data API ID and Data API Key are available at Settings -> Account -> APIs . The Data API ID is the same as the Workspace ID. The Data API Key is available in the same screen in the API Keys -> Data section.
Step 1: Create MoEngage destination on Hightouch
- On the Hightouch platform, in the Destinations section, click Add destination.
- Select MoEngage from the list of available destinations.
- Provide your MoEngage API ID and API Secret.
Field Description Data API ID The Data API ID and the Workspace ID of your MoEngage account are the same.
The Workspace ID of your MoEngage account is available at Settings -> Account -> APIs -> Workspace ID.
API Secret API Secret is the Data API Key.
The Data API key of your MoEngage account is available at Settings -> Account -> APIs -> API keys > Data API settings.
Step 2: Sync users
You can sync Hightouch objects (users) to the MoEngage users. You can also perform record matching to help unify data across the two platforms.
The integration supports upserting users. In this mode, new users will be inserted into MoEngage and all user attributes will be kept up-to-date within MoEngage. Upsert has three configuration parameters:
NAME | DETAILS |
---|---|
Hightouch Column Containing MoEngage User ID | The name of the Hightouch column (id, created_at, first_name) that acts as unique user identifier in MoEngage. |
Hightouch to MoEngage Default Field Mappings | A list of common user attributes that will be pushed to new users in MoEngage. |
Hightouch to MoEngage Custom Field Mappings | A list of custom user attributes that will be pushed to new users in MoEngage. |
Read more on MoEngage-Hightouch user upsert here.
Step 3: Sync events
You can now also sync Customer's Events to MoEngage events.
Setting an Event Name
When creating a sync for events, you can specify the name of the event being tracked. You can either input a static name or use a column from your model.
Setting an Event Timestamp
Record Matching
Moengage Id
.Field Mapping
Custom Field Mapping
snake_case
format.[Optional] Sync audiences
Hightouch can send an Hightouch Audience to MoEngage as user attributes. The user attribute can then be used to create a segment on MoEngage.
While setting up a sync on Hightouch, in step 2:
- Select Object as record type
- Select destination as Customers
- In the custom field section, add a new line.
It will create a user attribute called AudienceExample with value as TRUE (if the user is part of the audience) and False (if the user is not a part of it)