Regal has built an event-driven customer engagement platform that enables brands’ sales teams to communicate with their customers through branded calls and SMS.

MoEngage <> Regal

The MoEngage and Regal integration offers a powerful combination of insights-led customer engagement and outbound phone & SMS sales platform. This integration is designed to fulfill the following use cases:

  • Create contacts in Regal when an event is captured in MoEngage
  • Update user properties like opt-in information on Regal when MoEngage capturs this information
  • Forward events captured in MoEngage to Regal as custom events




  • You would need your Regal API Key to get started.

The Regal Voice API is designed as a single Custom Events endpoint that lets you creates a contact, update a contact or add a custom event to a contact’s profile.

Step 1: Setup Connector Campaign on MoEngage

To create a connector campaign on MoEngage, 

1. Navigate to Create Campaign >> Connectors >> Custom and choose the delivery type most suitable to your needs


2. On step 2 of the campaign 

Call the Regal Custom Events API

To create a new contacts on Regal, use the POST method and configure the payload.

  • Select the method as POST
  • Headers:
    • Authorization: <your_regel_api_key>
    • Content-Type: application/json
  • Add the endpoint as Webhook URL:
  • Body:
    Create contact Update user Create custom event
          "userId": "{{UserAttribute['ID']}}",
          "traits": {
                "phones": {
                      "{{UserAttribute['Mobile Number (Standard)']}}": {}
                "firstName": "{{UserAttribute['First Name']}}",
                "lastName": "{{UserAttribute['Last Name']}}"
          "eventSource": "MoEngage"

Preview your request 

At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available in Step 2 of Create Connector Campaign.Screen_Shot_2022-02-22_at_11.12.42_AM.png

You can go ahead and Publish the campaign.




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