mParticle Audience 

Introduction

mParticle audience allows you to define audiences and connect them to integrations for the purpose of engaging with your users. This can be very powerful when it comes to user engagement and monetization scenarios.

Steps

Step 1. Setup MoEngage as output on mParticle 

On mParticle dashboard,

  1. Navigate to Setup > Output
  2. Go to the Audience tab. Click Add audience output on top right.
    Screenshot_2022-10-20_at_12.29.45_PM.png
  3. Search for MoEngage. 
  4. In the pop up, provide the details of your MoEngage app.
    Screenshot_2022-10-20_at_12.30.47_PM.png

     

    Field Details  
    Configuration name  You can give any name to your configuration - eg. "MoEngage Prod" 
    App ID

    The App ID of your MoEngage account is available in the following navigations in the revamped and old UIs:

    1. Revamped UI:  Settings -> Account -> APIs -> App ID.
    2. Old UI: You can find this by navigating to Settings -> App Settings -> APIs -> Data API Settings.

    The Data API ID and the App ID of your MoEngage account are the same.

    Secret key

    Secret key is the Data API key of your MoEngage account, which is available in the following navigations in the revamped and old UIs:

    1. Revamped UI:  Settings -> App Settings -> APIs -> API Keys -> Data
    2. Old UI: You can find this by navigating to Settings -> App Settings -> APIs -> Data API Settings.
     

Step 2: Create an audience in mParticle

On your mParticle dashboard,

  1. Navigate to Audiences >> + New Audience 
  2. Fill the details on Audience name, and select your desired input source 
    mceclip0.png
  3. Click Create. Now, you can define our audience. Read more about creating Audiences in mParticle here. Click Activate.

Step 3: Connect the audience to MoEngage 

  1. Click on your audience and go to Connect tab. Screenshot_2022-10-20_at_12.51.20_PM.png
  2. Select your MoEngage account here. This is the one that you had configured in the Step 1. 
    Screenshot_2022-10-20_at_12.53.22_PM.png
  3. Turn on the active toggle and click Add Connection. 
    Screenshot_2022-10-20_at_12.54.03_PM.png

After the sync, the audience will available as a custom segment in MoEngage.
Screenshot_2022-10-20_at_2.09.42_PM.png
On your MoEngage dashboard, navigate to Segment >> Custom segment and search for your audience here. 
Read more about customer segments in MoEngage. 

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