Introduction
Apsalar, one of MoEngage's Technology Partners, allows you to track the install acquisition data to enhance your marketing automation campaigns on MoEngage.
Scope
Use the Publisher Name and Campaign Name of Install in MoEngage
Steps
To integrate Apsalar with MoEngage, you need to follow the below steps:
Step 1: Get MoEngage attribution tracking app key
| info |
Information We've revamped our dashboard settings UI. Acquisition Settings are available in Settings -> Analytics and Data -> Acquisition tracking. For more information, refer to Summary of Changes - Settings UI Revamp. |
Navigate to Settings -> Analytics and Data -> Acquisition tracking in the MoEngage Dashboard.
- Turn on Acquisition Tracking, and select Apsalar from the dropdown. This will generate an App Key.
- Click Save.
- Copy the App Key. This is required for configuring MoEngage on Adjust.
Navigate to MoEngage Dashboard > Settings > Analytics.
- Under 'Acquisition Settings', turn on 'Acquisition Tracking', and select Apsalar from the dropdown. This by default will generate an 'App Key'.
- Hit Save to save all the key.
- Copy the key. This will be required for the next step.
Step 2. Configure Settings on Apsalar Dashboard
To configure the settings on Apsalar Dashboard, please follow the steps mentioned in the integration document.
Fields on Apsalar Dashboard
| Field | Description |
|---|---|
| MoEngage Data Center |
Select one of the following depending on the MoEngage Data Center you have signed up with. You can refer to this article for more details on identifying your MoEngage data center.
|
| MoEngage Workspace ID (earlier App ID) |
Fetch the APP_ID from MoEngage dashboard by navigating to Dashboard -> Settings -> App -> General -> Workspace ID |
| MoEngage App Key |
Enter the App Key generated in STEP 1 or from your 'Settings' -> 'Analytics' -> Acquisition Settings. |
How to use the Acquisition Data in MoEngage
After MoEngage starts receiving data from the Branch, you can leverage this data in the following ways:
User Attributes
We track the following User Attributes -
| Attribute | Description |
|---|---|
| Publisher name | Name of the campaign publisher |
|
datetime |
Timestamp of the install |
|
fb_campaign_name |
Name of the Facebook campaign that led to the install |
|
fb_campaign_id |
ID of the Facebook campaign that led to the install |
|
fb_ad_name |
Name of the Facebook ad |
|
fb_ad_id |
Id of the Facebook ad |
|
twtr_campaign_name |
Name of the Twitter campaign that led to the install |
|
twtr_campaign_id |
Id of the Twitter campaign that led to the install |
Analyze the performance of different publishers
Branch Integration can help in analyzing the effectiveness of your app install campaigns and sources in MoEngage. With the help of the data you are already tracking in MoEngage like user events, conversion goals, and uninstalls, you can compare the performance of different app install campaigns you are running and also analyze the relative performance of installs from different publishers to optimize your marketing spends.
To analyze this data, you can view the MoEngage acquisition dashboard here.
If you are using MoEngage Analytics, you can leverage the Publisher Name and Campaign Name information of Installs to analyze your user funnels.
Analyze the performance of different campaigns
After the integration is enabled, you can also see your acquisition data analysis on the acquisition dashboard by navigating from the dashboard sidebar: Analyze -> Acquisitions
Enhanced Onboarding Campaigns
You can use the Publisher Name and Campaign Name of install, which are present as user properties in MoEngage, to create Segments and accordingly personalize the push notifications, in-app messages, emails, and SMS that you are sending them via MoEngage.
Install attribution data gives you an insight into how the users could progress further in their lifecycle right when they install the app. This is a very useful piece of information and can help you to enhance the performance of your onboarding campaigns by improving retention, reducing the time to the first conversion, and also helping drive a higher LTV per user.
| Publisher Category | Use-case |
|---|---|
| Publishers where average sessions per user are low | Send push notifications periodically to increase the average no. of sessions per user, right from the time the users install the app. |
| Publishers where average LTV is high | These are your potential premium users and you could implement a campaigns strategy to nurture them into your segment for premium users. |
| Publishers where the uninstall rate is high | You could identify these users who have a higher propensity to churn immediately after they install the app and incentivize such users to make a first purchase which can, in turn, reduce your churn rate. |