Introduction
Marketers need to track user information (user profiles, devices, user actions) of their users on MoEngage. User data helps them better segment and engage with their users.
You can track all your user data and activities on MoEngage using our Data APIs.
Scope
The following integrations are supported-
| Capability | API details | Description |
|---|---|---|
| Connected Source | https://partners.moengage.com/hc/en-us/articles/45437682179732-Connected-Sources |
Stream real-time data from any external platform directly into MoEngage. Integrate CRMs, e-commerce platforms, marketing tools, or custom applications. You can do the following:
|
| Users | https://developers.moengage.com/hc/en-us/articles/4413167462804-User- |
User API helps add or update users and user properties in MoEngage. You can do the following:
|
| Events | https://developers.moengage.com/hc/en-us/articles/4413174104852-Event- | Event API helps to track the actions of a user. |
| Segments | https://developers.moengage.com/hc/en-us/articles/4426761481108-Cohort-Audience- |
Segment API helps to
|
| Install tracking | https://developers.moengage.com/hc/en-us/articles/4628698189588-Install-tracking- | Install tracking API helps to track the install attribution data (campaign name and publisher name) in MoEngage |