Connections

 

Introduction

MoEngage and Adobe RT CDP integration allows you  to connect and map their Adobe data (user attributes, segments and events) to MoEngage in real-time. Customers can then act on this data, delivering personalized, targeted experience.

With Adobe, the integration is very simple and intuitive. Simply take any Adobe user profile, and map it to a MoEngage user attributes.  

Integration Prerequisites 

  • Access to your MoEngage and Adobe Experience platform.
  • We have revamped our dashboard settings UI. The Data API ID and Data API Key are available in the following navigations in the new and old UIs.
    • Revamped UI - You can access the Data API ID  in Settings -> Account -> APIs . The Data API ID is the same as the App ID. The Data API Key is available in the same screen in the API Keys -> Data section.
    • Old UI -> You can access the Data API ID and Data API Key in Settings -> App Settings -> APIs -> Data API Settings.
  • MoEngage data cluster.

Step 1: Configure MoEngage destination 

  1. On your Adobe platform, navigate to Connections >> Destinations
  2. Search for MoEngage. Click Configure

    Screenshot
  3. Enter the following details about your MoEngage platform 

    Screenshot
    Field Action
    Username Copy and paste the Data API ID. The Data API ID and the App ID of your MoEngage account are the same.

    The App ID of your MoEngage account is available in the following navigations in the revamped and old UIs:

    1. Revamped UI:  Settings -> Account -> APIs -> App ID.
    2. Old UI: You can find this by navigating to Settings -> App Settings -> APIs -> Data API Settings.
    Password Copy and paste the Data API Key of your MoEngage account, which is available in the following navigations in the revamped and old UIs:
    1. Revamped UI:  Settings -> App Settings -> APIs -> API Keys -> Data
    2. Old UI: You can find this by navigating to Settings -> App Settings -> APIs -> Data API Settings.
  4. Click Connect to destination. 

Step 2: Create destination

  1. Click Create destination.
  2. Your destination has now been created. You can click Save & Exit to activate segments later or Next to continue the workflow and select segments to activate.

Step 3: Select segments

Activate the data you have in the Adobe real-time CDP by mapping segments to the MoEngage destination. Screenshot

  1. Select and activate the MoEngage destination.
  2. Select applicable segments. 
  3. Click Next. 

Step 4: Mappings 

To correctly send your audience data from the Adobe Experience Platform to MoEngage, you must complete the field mapping step. Mapping creates a link between the Adobe Experience data model fields and the corresponding MoEngage user attributes.

  1. In the mapping step, click Add new mapping. Screenshot
  2. In the source field section, click the arrow button next to the empty field; this will open the select source field window. Screenshot
  3. In this window, you must select Adobe attributes to map to your MoEngage attributes.
  4. Next, you must select the identity namespace. This option is used to map a platform identity namespace to a MoEngage identifier. 
  5. In the select target field window, you can choose between three categories of target fields:
    • Select identity namespace: Use this option to map Platform identity namespaces to MoEngage user identifier.
    • Select custom attributes: Use this option to map Adobe XDM attributes to custom MoEngage user attributes attributes that you defined on your MoEngage account.



    You can also use this option to rename existing XDM attributes into MoEngage. For example, mapping a firstname XDM attribute to a custom First_Name attribute in MoEngage, will create the First_Name attribute in MoEngage if it doesn’t already exist, and map the firstname XDM attribute to it.

    Choose your target fields, then click Select.

  6. You should now see your field mapping in the list.


  7. To add more mappings, repeat steps 1 through 6, as necessary.

Review and click Finish. 

Step 5: View users and attributes on MoEngage 

On your MoEngage dashboard, navigate to Segment and search for the user profile that you have created from Adobe RT CDP. 

 

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