LiveClicker

Introduction

Liveclicker dramatically improves email, enabling personalization and interactivity with real-time content at the moment of open. Our platform helps marketers adjust emails at any time—even after they reach the inbox—so the message is always relevant and impactful.

MoEngage <> LiveClicker 

With the MoEngage and Live clicker integration, you can create unique, personal experiences in your users' inbox. Liveclicker draws on real-time data that updates email experiences up until the user opens them.

Here is an example of one of the many "up to open" experiences you can create with the MoEngage <> LiveClicker integration. The LiveTimer element is used to countdown to events, promotions, registration deadlines or time remaining in sales. The timer counts from the moment a person opens an email to the event or promotion date creating a sense of urgency. Once integrated, when the email is opened, the timer will display the exact amount of time remaining to the event.

Integration

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Prerequisites

  • Access to your LiveClicker account.

 

Step 1: Create content on LiveTimer wizard

On Liveclicker, add name of your campaign and check the LiveTimer checkbox on the first step of the campaign creator to add a timer wizard into your campaign. Then, follow the steps of the wizard:

  1. Setup basic settings
    • Choose whether or not you would like your timer to clickthrough to a URL.
    • Choose one of two timer layout options
      • Always show running seconds: This layout will always show four units of time, including days, hours, minutes, and seconds.
      • Only show running seconds in the last 99 hours: This layout will only show three units of time: days, hours, minutes; or hours, minutes, seconds. It will only show hours, minutes, seconds in the last 99 hours before your timer expires.
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    • Click Save and Next to go onto step 2. 
  2. Configure the timer:
    • Select the dimensions (width and height) for your timer.
    • Configure your timer's appearance. Read more on LiveClicker's Custom Timer Appearances 
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    • Set the clickthrough URL for your timer.

    • Set the expiration for your timer and select whether you want your timer in the opener's local timezone.  

    • Upload an expiration image for your timer, and choose your expiration image dimensions and clickthrough URL. If you do not provide an expiration image for your timer, Liveclicker will serve your timer with all zeros and your default clickthrough URL.
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      Note- You can duplicate your default timer or click the Add a New Timer button to create different versions of your timer that you can target and test in step 3.
    • When you are done setting up all your timer versions, click the Next button.
  3. Target and test
    •  Add targeting rules to target your timer versions- 
      • Click ADD TARGETING RULE SET to create a rule set. Use the drop downs to define your rules. You can add multiple rules to a rule set by clicking the Rule + button. Then select the version you want to use for that rule set.
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      • Click Save Targeting Rules

      • Click Continue to finish your set up for your timer.

        Now you are taken to the View Campaign page, where you can test and preview your LiveTimer. Copy your embed code and duration of Open embed code to be pasted into your MoEngage email template. 
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Step 2: Use this code inside MoEngage Campaigns

To include the code in your MoEngage campaign, on step 2 of the campaign creation- 

  1. Create a new HTML block
  2. Paste the copied code from Step 2 inside HTML Block.
  3. Replace the MERGE_TAG with MoEngage Templating code by typing "@" and selecting the appropriate attribute to personalize:
    HTML
    <Your copied HTML code here>

You can choose to view the Preview by clicking on the Preview icon or test your campaign.

 

 

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