Event forwarding extension

Introduction

Adobe's event forwarding extensions allows marketers to send collected events to a 3rd party destination. This is S2S i.e. data is collected using from client application and sent to Adobe servers, and then to the destinations.

Scope

MoEngage and Adobe RT CDP integration allows you  to connect and map their Adobe data (user attributes, segments and events) to MoEngage in real-time. Customers can then act on this data, delivering personalized, targeted experience.

With Adobe, the integration is very simple and intuitive. Simply take any Adobe events, and map it to a MoEngage user events.  

Integration Prerequisites 

  • Access to your MoEngage and Adobe Experience platform.
  • We have revamped our dashboard settings UI. The Data API ID and Data API Key are available in the following navigations in the new and old UIs.
    • Revamped UI - You can access the Data API ID  in Settings -> Account -> APIs . The Data API ID is the same as the App ID. The Data API Key is available in the same screen in the API Keys -> Data section.
    • Old UI -> You can access the Data API ID and Data API Key in Settings -> App Settings -> APIs -> Data API Settings
  • MoEngage data cluster. Know more 

Step 1: Configure MoEngage extension 

  1. On your Adobe platform, navigate to Event forwarding, and click Extensions
  2. Search for MoEngage. Click Configure

    Screenshot_2023-01-16_at_10.58.59_AM.png
  3. Enter the following details about your MoEngage platform 

    Screenshot_2023-01-16_at_10.59.19_AM.png
    Field Action
    App ID

    Copy and paste the App ID.

    The App ID of your MoEngage account is available in the following navigations in the revamped and old UIs:

    1. Revamped UI:  Settings -> Account -> APIs -> App ID.
    2. Old UI: You can find this by navigating to Settings -> App Settings -> APIs -> Data API Settings.

    The Data API ID and the App ID of your MoEngage account are the same.

    API key 

    Copy and paste the Data API Key.

    The Data API key of your MoEngage account is available in the following navigations in the revamped and old UIs:

    1. Revamped UI:  Settings -> App Settings -> APIs -> API Keys -> Data
    2. Old UI: You can find this by navigating to Settings -> App Settings -> APIs -> Data API Settings.
    Data cluster

    MoEngage data center. Read more about Data centers in MoEngage.

  4. Click Save. 

Step 2: Setup extension rules  

  1. Navigate to Rules from the sidebar.
    Screenshot_2023-01-16_at_11.21.09_AM.png
  2. Click Add Rule on the top right. You can now define your rule and set up conditions and actions. Screenshot_2023-01-16_at_11.25.39_AM.png
  3. Under actions, select Extension as MoEngage event forwarding, Action type as Send events and provide any name to your action.
    Screenshot_2023-01-16_at_11.26.27_AM.png  
  4. To correctly send your events data from the Adobe Experience Platform to MoEngage, you must complete the field mapping step. Mapping creates a link between the Adobe Experience data model fields and the corresponding MoEngage event fields. 
    Note- You can add custom events attributes under custom data. Use the data icon (at the right of the custom data field) to choose specific fields from your Adobe data model. 
    Screenshot_2023-01-16_at_11.37.30_AM.png
  5. Click Save. 

Now, the events will start flowing into your MoEngage platform. 

Step 3: View events on MoEngage 

On your MoEngage dashboard, navigate to Test & Debug >> Recent events to see the list of events flowing in MoEngage platform from Adobe RT CDP. 

 

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