Integration use-cases

Introduction 

The MoEngage Partner Ecosystem is a trusted network of technology partners. This best-of-breed ecosystem thrives on empowering consumer brands like yours to up your Customer Engagement game.

Category wise use-cases

Here's how different type of partners have become an integral part of our ecosystem. 

1. MoEngage <> Customer Data Platforms

Achieving customer-centricity involves a two-pronged approach. The first step is gathering insights about the users and their behavior, and the second step is leveraging these insights to create personalized experiences both on and off your platform.

Customer Data Platforms (CDPs) ensure that your data is consistent, centralized, and easily accessible. MoEngage lets you send relevant communication to these users across multiple channels.

Benefits 

  • Send data from CDP to MoEngage in a few steps without any dev effort. 
  • Enrich user profiles with their behavior on your platform, interests, preferences, and affinity. 
  • Predict customer cohorts that are likely to hibernate, churn, or convert
  • Orchestrate cross-channel customer journeys to ensure efficient onboarding or increase LTV

Use-cases  

Data flow Capability Details 
Partner to MoEngage  Add/update users and user attributes to MoEngage  User APIs 
Partner to MoEngage  Add events and event attributes to MoEngage  Event APIs 
Partner to MoEngage  Create/update segments in MoEngage  Segment APIs 
MoEngage to partner  Stream real time data from MoEngage to partner's endpoint  MoEngage streams

You can refer to the existing MoEngage CDP partner integrations

2. MoEngage <> Analytics Platforms

Data helps consumer brands innovate faster. When marketers analyze how and why their customers engage, convert, and retain in real-time, across devices, they can work toward improving their experience with the brand.

Benefits

  • Set up campaigns for customer cohorts identified on the Analytics platforms
  • Send communication on each customer's preferred communication channel 
  • Orchestrate cross-channel customer journeys to ensure efficient onboarding or increase LTV

Use-cases  

Data flow Capability Details 
Partner to MoEngage  Add/update users and user attributes to MoEngage  User APIs 
Partner to MoEngage  Add events and event attributes to MoEngage  Event APIs 
Partner to MoEngage  Create/update segments in MoEngage  Segment APIs 
MoEngage to partner  Stream real time data from MoEngage to partner's endpoint  MoEngage streams

You can refer to the existing MoEngage Analytics partner integrations. 

3. MoEngage <> Attribution Platforms

Attribution has always been a topic leading to endless debates and discussions. The way conversions are attributed has a drastic impact on the decisions you make – whether it is allocation of budget or bandwidth, the need to change business goals, or evaluating the performance of a campaign.

Benefits

  • Analyze the performance of acquisition sources on engagement, retention, and revenue metrics. For example, which Facebook ad campaign led to the highest LTV, or which Snapchat ad campaign resulted in higher customer activity. 
  • Build relevant onboarding journeys for different customer cohorts depending on their source of acquisition
  • Deliver contextual messages that are personalized based on the acquisition channel

Use-cases  

Data flow Capability Details 
Partner to MoEngage  Send install attribution attribution data (campaign name and publisher name) to MoEngage  Install tracking APIs

You can refer to the existing MoEngage Attribution partner integrations. 

4. MoEngage <> Dynamic content platforms

Marketers use creatives such as images, gifs, real time elements in their campaigns to make visually appealing and hence increase their campaigns' conversions. MoEngage allows marketers to use the creatives that created on external tools as URLs in MoEngage campaigns. 

Benefits

You can create personalized content for every customer at the time of engagement. For example:

  • Use the Countdown Timer feature to notify users when a big sale is approaching. 
  • Use the Scratch Off feature as a fun and interactive way to disburse Promo Codes.
  • Use unique and visually appealing creatives (images/ gifs) in MoEngage campaigns. 
  •  

Use-cases  

Data flow Capability Details 
Partner to MoEngage  Use external creatives in MoEngage campaigns  Help document 

You can refer to the existing MoEngage Dynamic content partner integrations. 

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