The following terms should help you as you begin your journey on integrating with MoEngage - 

1. Users

A User in MoEngage represents an individual customer. Each user has a unique profile that stores their attributes (like name, email, and location) and device information. This profile is the central record for understanding and engaging with that customer.

To learn more, our User Data guide talks about data captured via MoEngage SDKs, including standard user attributes that you might want to map with incoming data to MoEngage, among other things, such as User Identity Management, and User Merging.

2. Events

An Event is an action that a user takes within an app or on a website. Examples include 'Item added to Cart', 'Purchase made', or 'article_read'. Events are tracked to understand user behavior and can be used to trigger personalized campaigns.

To learn more, our Event Data guide talks about the different kind of events typically tracked by MoEngage, best practises on the Event Naming Conventions, as well as user-tracked events (custom events).

A segment is a group of users defined by specific properties or values. The segments can be used to send campaigns or to analyze specific information or behavioral traits of users. Know more about MoEngage segments.