Kochava

Introduction

Kochava offers mobile attribution and analytics to help you harness your data for growth. The Kochava Audience Platform enables you to plan, target, activate, measure, and optimize your app campaigns.

MoEngage <> Kochava

The MoEngage and Kochava integration helps power a more holistic understanding of your campaigns by sending attribution data to MoEngage to better understand the campaigns that are driving installs, in-app activity, and more.

Integration  

 

PREREQUISITES

  • Ensure you have access to your Kochava account. 
  • Ensure that custom event and custom post back features are enabled for your Kocahava account. 

To integrate Kochava with MoEngage, follow these steps:

Step 1: Get MoEngage attribution tracking app key

Navigate to MoEngage Dashboard > Settings > Analytics.

  1. Under 'Acquisition Settings', turn on 'Acquisition Tracking', and select Kochava from the dropdown. This by default will generate an 'App Key'. Screenshot_2022-06-29_at_8.36.17_PM.png
  2. Hit Save to save all the key. 
  3. Copy the key. This will required for the next step. 

Step 2: Set up a Postback on Kochava

Now, you need to create a Custom Postback. Custom Postback allows you to send data from Kochava directly to MoEngage. Click here to read more about Custom Postbacks.  

Before creating a Custom Postback, you need to create a custom event. 

Create a custom event - 

  1. Navigate to App & Assets >> Event Manager. Screenshot_2022-06-29_at_8.48.48_PM.png
  2. Under the Add an event section, add a name (say install tracking) for the custom event. Screenshot_2022-06-29_at_8.48.39_PM.png
  3. Click Save.
  4. In the options, select RemapEventManager_CustomEventToolsMenuRemap_20200331.gif
  5. Now, select Add a custom destination. EventManager_CustomEventRemapDetail_20200331.gif

Once your custom event is ready, we need to create a Custom Postback to send the install data to MoEngage. 

Create a custom postback - 

  1. Navigate to App & Assets >> Partner Configuration.
    .AppsAndAssetsMenu_PartnerConfiguration_20220118.gif
  2.  Under Custom Postback, select the custom event created (that you had created in the previous step). Screenshot_2022-06-30_at_12.14.14_AM.png
  3. Click Save. 
  4. Enter the form with the following details 
    • Status: Active 
    • Event: Select the custom event that you created in the previous step 
    • Title: Name for the new postback url, eg- MoEngage install tracking
    • Destination URL - MoEngage API end point -
https://api-0X.moengage.com/v1/installInfo?publisher_name=<publisher_name_of_install>&campaign_name=<campaign_name_of_install>&src=<partner_name>&appId=<ENTERAPP_ID_HERE>&advertising_id=<device_GAID>&appAttributionKey=<ENTER_APP_KEY_HERE>

 Here,

Key Description  Value
X

MoEngage data cluster 

1/2/3

publisher_name Publisher name of the install {network_name}
campaign_name Campaign name of the install {campaign_name}
src partner name  kochava
appId App ID of your MoEngage account. You can find this by navigating to Settings -> App Settings --
advertising_id (for android only) Google Advertising Id of the device on which Install was detected {android_id}
idfv (for iOS only) IDFV of the iOS device on which Install was detected {idfa}
appAttributionKey Available on MoEngage dashboard by navigating to Settings -> Analytics -> Attribution -- 
  • Supply Network Data to Analytics Partner: True 

   5. Click save. 
   6. Repeat the same activity for iOS. Here, set Destination URL as 

https://api-0X.moengage.com/v1/installInfo?publisher_name=<publisher_name_of_install>&campaign_name=<campaign_name_of_install>&src=<partner_name>&appId=<ENTERAPP_ID_HERE>&idfv=<idfv>&appAttributionKey=<ENTER_APP_KEY_HERE> 

You have successfully aded MoEngage endpoints on Kochava now. 

How to use the Acquisition Data in MoEngage

After MoEngage starts receiving data from Kochava, you can leverage this data in the following ways:

User Attributes

We track two User Attributes - "Campaign Name" and "Publisher Name". These attributes can be used in your campaigns, segmentation, and analytics. The Publisher Name and Campaign Name of Install give you an added insight into the persona of the user and you can leverage this data to enhance your on-boarding campaigns, user funnels and in general, personalize your marketing automation activities on MoEngage. The next sections list a few popular use-cases on how you can leverage this data in MoEngage.

0be6c0f-Screen_Shot_2019-11-26_at_1.04.33_PM.png

Analyze the performance of different publishers

Kochava Integration can help in analyzing the effectiveness of your app install campaigns and sources in MoEngage. With the help of the data you are already tracking in MoEngage like user events, conversion goals, and uninstalls, you can compare the performance of different app install campaigns you are running and also analyze the relative performance of installs from different publishers to optimize your marketing spends.

MulitplePublishers_Appsflyer.png

Analyze the performance of different campaigns

After the integration is complete, you can also see your acquisition data analysis on the acquisition dashboard by navigating from the dashboard sidebar: Analyze -> Acquisitions47521bb-Screen_Shot_2019-11-26_at_1.05.54_PM.png

If you are using MoEngage Analytics, you can also leverage the Publisher Name and Campaign Name information of Installs to analyze your user funnels.

Enhanced Onboarding Campaigns

You can use the Publisher Name and Campaign Name of install, which are present as user properties in MoEngage, to create Segments and accordingly personalize the push notifications, In-App messages, emails, and SMS that you are sending them via MoEngage.

Install attribution data gives you an insight into how the users could progress further in their lifecycle right when they install the app. This is a very useful piece of information and can help you to enhance the performance of your onboarding campaigns by improving retention, reducing the time to first conversion, and also helping drive a higher LTV per user.

Publisher Category Use-case
Publishers where average sessions per user are low Send push notifications periodically to increase the average no. of sessions per user, right from the time the users install the app.
Publishers where average LTV is high These are your potential premium users and you could implement a campaigns strategy to nurture them into your segment for premium users.
Publishers where the uninstall rate is high You could identify these users who have a higher propensity to churn immediately after they install the app and incentivize such users to make a first purchase which can, in turn, reduce your churn rate.
 

 

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