Overview

Introduction

Zeotap is an AI-powered customer data platform (CDP) that helps brands understand user behavior and predict outcomes by unifying their data. This enables businesses to leverage that data at scale, delivering personalized and meaningful experiences that drive growth.

MoEngage <> ZeoTap

The MoEngage and Zeotap integration enables a bidirectional data sync, letting you:

Sync audiences from Zeotap to MoEngage for use in your campaigns and flows.
Sync users and events from Zeotap to MoEngage via a server-to-server integration.
Send MoEngage campaign data to Zeotap through Streams, making it actionable across your entire growth stack.

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Prerequisites

Ensure you have the following:

An active Zeotap account.
Access to your MoEngage dashboard settings.

The following table outlines the key data flows enabled by the MoEngage and Zeotap integration:

Integration scope	Details
Sync Zeotap audiences to MoEngage	For more information, refer here.
Send Zeotap data (users & events) to MoEngage	For more information, refer here.
Send MoEngage campaign integration data back to ZeoTap	For more information, refer here.