Configure Meta

MoEngage has native integration for WhatsApp with Meta. This integration allows businesses to send templated WhatsApp messages powered by Meta. MoEngage can send messages and show Delivery and Read Analytics.

Sender Configuration

To configure a sender from Meta on the MoEngage UI, perform the following:

  1. Navigate to Settings > Channel > WhatsApp > Sender configuration.
  2. Click + Add connector
  3. In the WhatsApp connector dialog box, select Meta from the list of connectors.
  4. Click Done and add the following details:
    Screenshot 2026-02-02 at 2.14.37 PM.png
    Field Name Description
    Sender name

    This field denotes a readable sender name that can be used while creating a campaign or alert. The Sender Name should be between 5 and 50 characters. This is a mandatory field.

    WhatsApp business phone number

    This field denotes the phone number registered with WhatsApp (directly or via Meta), using which you want to send out WhatsApp messages to your users. This is the same business number that you have onboarded on the Meta platform. This is a mandatory field and is also referred to as the WABA number.

    API key

    This field denotes the access token, which can be temporarily generated by clicking Generate access token in the WhatsApp > API setup of your developer dashboard.
    access token.png

    You can also generate a permanent access token using a System user, which follows a different configuration flow than the one for a temporary token. For more information, refer here.

    App Id

    This is the App ID assigned to your application in the Meta Developer Dashboard. App IDs are generated when an app is created. They are unique to each app and cannot be changed. You can find this App ID in the toolbar that appears at the top of your Meta developer dashboard after you have selected an app, as shown in the image below:
    App ID 1.png

    WhatsApp Number Id

    This is the Phone number ID from the Meta developer dashboard. This ID corresponds to the specific phone number (WABA number) you are registering and can be found in the WhatsApp > API setup of your developer dashboard, as shown in the image below:
    phone number IDg.png

    Business Account Id

    This is the WhatsApp Business Account ID. This identifies your overarching business account on the Meta platform and can be found in the WhatsApp > API setup of your developer dashboard, as shown in the image below:
    WA Business  account ID.png

  5. Copy the following fields from MoEngage and paste them to your Meta developer dashboard:
    Field Name Description
    WebHook Verify Token This is a static verification token provided by MoEngage for Meta integration. Copy this token from MoEngage and paste it into the Verify token field, which can be found in the WhatsApp > Configuration of your Meta developer dashboard, as shown in the image below:
    verify token.png
    Enable delivery tracking

    This field tracks the delivery of your WhatsApp messages inside MoEngage. Copy this token from MoEngage and paste it into the Callback URL field, which can be found in the WhatsApp > Configuration of your Meta developer dashboard, as shown in the image below:
    callback URL.png

    Make sure to turn on the Subscribed toggle against the messages field under the Webhook fields section of WhatsApp > Configuration of your Meta developer dashboard, as shown in the image below:

    Screenshot 2026-01-19 at 2.32.33 PM.png

  6. Click Save.

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