Meiro

Meiro is a composable, private-first customer data platform (CDP) built for enterprises in regulated regions. It unifies complex customer data, including online, offline, and transactional data, into a single, compliant view.

MoEngage <> Meiro

This integration allows you to empower MoEngage's real-time engagement platform with secure, high-fidelity customer data from Meiro. It ensures your campaigns are highly personalized and fully compliant with data residency requirements ("Meta Region" compliance).

With this integration, you can:

Audience Sync (Outbound): Push hyper-segmented, compliance-vetted audiences from Meiro to MoEngage.
User and Attribute Sync (Outbound): Send enriched profiles and Meiro's Calculated Attributes (for example, Customer Lifetime Value (CLV) Score) to MoEngage.
Engagement Stream (Inbound): Feed MoEngage campaign data, such as opens and clicks, back into Meiro CDP for analysis and audience refinement.

Use Cases

Integrating Meiro with MoEngage helps with the following use cases:

Enhanced personalization: Drive relevant messages by using Meiro's predictive scores (Churn Propensity, LTV Tier) for MoEngage segments, allowing for proactive, AI-driven journeys.
Compliance first activation: Ensure all MoEngage targeting is filtered by Meiro's Single Customer View to respect customer privacy consent flags and strict data residency rules.
Closed loop optimisation: Use MoEngage campaign engagement data (opens, clicks) streamed back to Meiro to instantly refine audience membership and retarget non-engaged users.
Unified customer view: Bridge the gap between offline and online data. Meiro provides MoEngage with unified profiles that include secure transactional and CRM history.

Integration

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Prerequisites

Before you begin the configuration, ensure you have the following:

An active Meiro CDP deployment (VPC or Private Cloud) and access to Meiro Integrations.
An active MoEngage account with access to API keys and Data Center information.

Integration Scope	Details
Sync Meiro audiences to MoEngage	Uses Meiro Integrations [Reverse ETL (extract, transform, and load)] to push segments as custom attributes or lists for targeted campaigns.
Send Meiro data (users and attributes) to MoEngage	Enriches MoEngage profiles with attributes like CLV, Churn Propensity, and privacy consent flags.
Send MoEngage campaign data back to Meiro CDP	Ingests engagement events (opens, clicks) through Meiro Events for closed-loop analysis.

Outbound Integration (Meiro to MoEngage)

This section covers setting up MoEngage as a destination using Meiro's Reverse ETL through Meiro Integrations.

Step 1: Get Your MoEngage Endpoint

To get your MoEngage API credentials, perform the following steps:

On the left navigation menu in the MoEngage UI, click Settings > Account > APIs.
On the APIs page, copy the following credentials:
1. Workspace ID (earlier app id)
2. API key

Find your data center code from your dashboard's URL. The following table describes the data center names and URLs:

Data Center Name	Dashboard URL
DC-01	https://dashboard-01.moengage.com
DC-02	https://dashboard-02.moengage.com
DC-03	https://dashboard-03.moengage.com
DC-04	https://dashboard-04.moengage.com
DC-05	https://dashboard-05.moengage.com
DC-06	https://dashboard-06.moengage.com

For more information, refer Data Centers in MoEngage.

Step 2: Create a New Destination in Meiro Integrations

To create a new destination, perform the following steps:

Log in to your Meiro Integrations dashboard.
Navigate to Destinations and click + Add New Destination.
Search for and select the MoEngage tile.
Enter the Destination Name and paste the MoEngage API Key, Workspace ID, and Data Center code.
Click Save Configuration.

Step 3: Activate the Data Push

Navigate to Workspaces in the Meiro Integrations dashboard.
Open an existing workflow or click + Create New Workspace.
Add a Loader Component and select your configured MoEngage Destination.
Map the Source Fields (attributes from Meiro's Single Customer View) to the Destination Fields (MoEngage Custom Attributes).
- The primary identifier [customer_id or Email (Raw)] must be mapped.
Set the Schedule for the data sync (for example, Hourly or Daily).
Click Activate. Your enriched audience data is now securely streaming to MoEngage.

Inbound Integration (MoEngage to Meiro)

This section details how to configure MoEngage Streams to send campaign engagement data back to the Meiro Events (ME) platform.

info	Information This feature requires MoEngage's Streams add-on. Contact your MoEngage CSM to enable it.

Step 1: Generate Meiro Events Webhook Credentials (Source)

To generate Meiro events webhook credentials, perform the following steps:

Log in to your Meiro dashboard and navigate to Integrations > Sources.
Click + Add New Source and select MoEngage Events Stream (under Customer Engagement Channels).
Enter a descriptive name (for example, MoEngage\_Feedback).
After creation, access the Implementation Details tab.
Copy the generated API URL (Webhook URL) and the WRITE KEY.

Step 2: Activate MoEngage Streams

To activate the MoEngage streams, perform the following steps:

Provide the Meiro API URL and WRITE KEY to your MoEngage Customer Success Manager (CSM).
Contact your MoEngage CSM to configure MoEngage Streams to forward engagement events (for example, Email_Opened, Campaign_Clicked) to this Meiro endpoint.

Step 3: Verify Data Usage in Meiro

In the Meiro dashboard, navigate to Integrations > Sources.
Select the PREVIEW DATA tab to verify the stream. The incoming engagement data immediately updates the Single Customer View, allowing the Meiro Audience Center to create closed-loop audiences and trigger personalized journeys.