Introduction

MoEngage offers a native integration with ValueFirst for RCS messaging, enabling brands to effortlessly send templated RCS messages directly through the MoEngage platform. The integration also delivers real-time insights on message delivery, reads, and clicks within the MoEngage UI, allowing brands to effectively track campaign performance. This powerful combination helps brands build meaningful, personalized relationships with their customers at scale.

Configure ValueFirst as an RCS Sender in MoEngage

Perform the following steps:

1. On the left navigation menu in the MoEngage UI, go to Settings > Channels > SMS & RCS > Sender Configuration.
2. On the RCS tab, click + Add RCS Sender.
   
3. Click the ValueFirst tile.
   
4. On the Sender Details page, add the following details:
   
   

   Field	Description
   Sender Type	Select the sender type. The available options are: Promotional: Select this option when you are using the sender to send information about your brand, promote deals, or engage with users. Transactional: Select this option when you are using the sender to send alerts about transactions, OTPs, security information, or any information that can be classified as transactional in nature. OTP: Select this option when you are using the sender to send OTPs.
   Sender Name	Enter the name of the sender. This field identifies the readable sender name that can be used while creating a campaign or alert.
   Sender ID	Enter the sender ID. This is the RCS agent/bot ID RBM uses to send RCS messages to users. This is the RCS bot ID (obtained from ValueFirst).
   Authorization	This field refers to the Bearer token available in the configuration section of the ValueFirst plugin. You can get this from the ValueFirst team.
   API URL	You can get this API URL from the ValueFirst team.

5. Click Save to save this configuration.

Configure Delivery Tracking (Callbacks)

Configuring delivery tracking allows you to monitor whether messages have been delivered to end users. Configuring incoming message URLs allows you to track messages' responses so that you can act on them accordingly. Copy this URL from the MoEngage UI and email it to the ValueFirst team or speak with the Account Manager so they can configure it.