Introduction

MoEngage <> SFMC

The integration connects Salesforce Marketing Cloud (SFMC) with MoEngage, allowing you to leverage MoEngage's capabilities directly within the SFMC platform.

• SFMC Journey Builder: It allows you to use core MoEngage functionalities- Push campaigns and Events from within SFMC Journey Builder. 
  • MoEngage Push Campaign as a custom activity within your SFMC journey builder, so that you an trigger MoEngage Push Campaigns directly from your SFMC journeys. 
  • MoEngage Events as a custom activity within your SFMC journey builder. It allows to trigger any Event Triggered Campaign in MoEngage (Push, SMS, Emails, In-Apps, WhatsApp and more) to send out the message to your end user.
• Bidirectional (MoEngage to SFMC): Any campaign interaction data (collected by MoEngage) can be send back to to SFMC in real time. This works on top of MoEngage Streams. 
• User Sync (SFMC to MoEngage): You can sync SFMC Data Extensions to MoEngage as users/attributes for hyper-personalised messaging. 

Use Cases

• Cross-Channel Onboarding Journey: When a new customer signs up (captured in SFMC), initiate an onboarding journey in SFMC Journey Builder that starts with a welcome email. After a day, trigger a MoEngage push notification directly from the same SFMC journey to encourage app engagement or highlight a key feature.
• Targeted Re-engagement Push: Identify users in an SFMC Data Extension who haven't made a purchase in 90 days. Use SFMC Journey Builder to enter these users into a journey that triggers a personalized MoEngage push notification campaign with a special offer, leveraging MoEngage's push capabilities activated via the custom journey activity.   
• Enriched In-App Personalization: Sync customer loyalty tier status or recent product category interests stored in an SFMC Data Extension to MoEngage user profiles. Use this updated attribute data within MoEngage to personalize in-app/email messages or subsequent mobile campaigns for a more relevant user experience.  
• Unified Campaign Performance Analysis: After sending a MoEngage push campaign triggered from SFMC, feed the engagement data (like clicks or conversions tracked in MoEngage) back into a dedicated SFMC Data Extension using MoEngage Streams. Use this data within SFMC to build segments for follow-up email campaigns or to analyze overall cross-channel campaign effectiveness.  
• Event-Based Multi-Channel Messaging: Based on complex segmentation or activity triggers within SFMC (e.g., user viewed high-value products but didn't purchase), use the MoEngage Event custom activity in SFMC Journey Builder to trigger a specific event in MoEngage (like 'High_Interest_No_Purchase'). This event can then initiate a coordinated campaign within MoEngage using multiple channels (e.g., push + email + in-app) managed by MoEngage's campaign orchestration

Integration

Setup 

Follow the following steps to setup bi-directional data flow between MoEngage and Salesforce.