Introduction
Tangerine designs builds and operates an omnichannel platform called Store360.
Store360 is an omnichannel enabler platform connecting physical stores with online stores to improve consumer and store employee in-store experience. Store360 tracks and analyzes physical store visit traffic, including retailers’ mobile app users and their in-store engagement.
MoEngage <> Tangerine
The MoEngage and Tangerine integration allows you to integrate raw campaign and impression data from MoEngage into Store360 through Snowflake. Brands can now measure the impact of these campaigns on physical store visits and in-store engagement.
Use cases
Analyze campaign impact on physical store visits. Brands use MoEngage to send campaign messages to consumers to increase store visits.
During the campaign, Store360 captures mobile app user visits identified by user ID. Using Store360 Insight analytic capability, brands can visualize campaign impact details from messages sent and read (data from MoEngage) to who and how many recipients visited physical stores (data from Store360).
Integration
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Prerequisites
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Step 1: Enable Snowflake Exports on MoEngage
Enable Snowflake Data exports on MoEngage. Follow the steps mentioned in the document here.
Step 2: Configure Store360 to get MoEngage Data
Request your Tangerine admin team to enable access to the data sent via MoEngage in your Snowflake tables.
Step 3: Integrate Store360 SDKs to mobile app
To track and analyze mobile app user store visits and in-store activities along with MoEngage campaign and impression data, you must integrate the Store360 SDK in your mobile app using the steps provided in the Store360 SDK install documentation.
The Store360 documentation will be provided to you after signing a client contract between Tangerine and Store 360.
Service Availability
Currently, the Store360 service is commercially available in Japan and Indonesia. Tangerine is planning a Store360 product launch in the following countries in 2023. United States of America, Thailand, Singapore, Vietnam, and Korea.