Introduction

Loplat is the leading offline location-based platform. Use loplat SDK to increase your store’s footfall smartly and execute marketing campaigns that encourage in-store purchases. You can measure the store performance through footfall analysis after the campaign ends.

MoEngage <> Loplat

The MoEngage and loplat integration allows you to use loplat’s location services (store POI and custom geofence) to trigger geo-contextual marketing campaigns and create custom events using offline segmentation. When users visit the targeted location you set in loplat X, the campaign and location information are sent immediately to MoEngage.

Use cases

The custom event location information provided by loplat can be used in your campaigns to achieve use cases like:

• Duty-free promotion alert- Send duty-free shop discount coupons to the users who are near the boarding gates at the airport.
• Electric vehicle (EV) charging station location push- Set geofences around EV charging stations and notify users when they are nearby the station and encourage them to charge.

Integration

SDK setup 

Step 1: Integrate the SDKs

Integrate the loplat SDK and the MoEngage SDK in your app using the steps provided below-

The MoEngage User ID value set in the loplat SDK is linked to the MoEngage through loplat X for location recognition results. Get started with loplat SDK for Android Reference: https://developers.loplat.com/android/#loplat-sdk.

Follow the same steps for iOS app. 

Step 2: Create Event Triggered Campaigns on MoEngage

Follow the steps here to create an Event Triggered Campaign on MoEngage- https://help.moengage.com/hc/en-us/articles/360058752652-Create-an-Event-Triggered-Campaign