Introduction

Infillion enables you to perfect your marketing relevance using location data. Their location SDK paired with geofencing software and beacons power relevant, personalized, proximity-aware mobile experiences.

MoEngage <> Infillion

Combine your beacon or geofence support with MoEngage's targeting and campaigns to learn more about your user’s physical actions and message them accordingly.

The integration opens up an array of use cases for:

• Marketing: Send contextually relevant messaging and build experiential consumer journeys.
• Competitive Analysis: Set up triggers around competitive locations to understand consumer trends and patterns.
• Audience Insights: Understand your users’ visitation behaviors and further segment based on those learnings.

Integration

SDK setup 

To integrate MoEngage and Infillion, you need to Implement the Infillion Location SDK and create a Infillion manager account. The following integrations for Android, FireOS, and iOS will create a unique custom event for each new place a user enters, these events can then be used for triggering and retargeting in your campaigns and Flows.

If you anticipate creating more than 50 places, we recommend creating a generic Places Entered custom event and adding the place name as an event property.

1. Integrate the Infillion SDK for Android and iOS into your app by following the instructions in the Infillion documentation .
2. Use Infillion’s place REST API to get user places.
3. Link your Infillion account to MoEngage by entering the MoEngage workspace ID and API key. 
4. Set up custom events in the MoEngage SDK. You can integrate Infillion with MoEngage for Android and FireOS and iOS.
5. Log properties for these events (Place Name, Dwell Time).
6. Use these properties and events for triggering campaigns and Flows in MoEngage.