Introduction

Eagle Eye is a leading SaaS company enabling retail, travel, and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel, and personalized consumer marketing activities.

MoEngage <> Eagle Eye

The MoEngage and Eagle Eye integration allows you to grow your marketing initiatives campaigns by using wallet and other loyalty details via Content APIs. in your MoEngage campaigns through the use of Content APIs. 

The below example implements the following scenario:

1. Personalise email campaign for the customers by adding their wallet points, coupons and subscription details expiry. 
2. Bring customers back to the store who already have some wallet points but have not shopped in last few months. 

Integration

Step 1: Configure a MoEngage ContentAPI 

On your MoEngage account, navigate to Settings → Advanced Setting Content API 

1. Click + Add Content API
2. Enter Eagle Eye API details
   
   
   • API Name: Name of the Content API endpoints. You can put "Eagle Eye wallet" or any name that makes it easier for you to invoke it while creating the content of your campaigns 
   • Method: Get
   • URL: Type in the address of your EagleEye wallets endpoint: https://api.eagleeyenetworks.com/wallet?identity-value= .
   • Parameter: Enter the user_identifier that is common between MoEngage and Eagle Eye. It can be your unique customer_id or email id or mobile number.
   • Headers: 
     • X-EES-AUTH-CLIENT-ID: The value is exactly as shared by your onboarding manager 
     • X-EES-AUTH-HASH: The value needs be calculated for every request. This value is calculated by concatenating together multiple values to generate a string that is subsequently hashed using the SHA256 algorithm. This hash value needs to be generated by the platform you're integrating with AIR for each API request made.
       Refer to Eagle Eye documentation for more details 
3. Click Save. You can also test it.

Step 2: Use the Content API endpoint in a MoEngage campaign

Create a campaign of your choice.

1. On step 2 of create campaign, enter @. 
2. In the pop up, you can select the "Eagle Eye Wallet" Content API configured in Step 1.
   
3. You can use MoEngage Templating Language to parse through the API response and use the content in your campaigns.
   Note- You can click on the Preview tab to view your campaign in real-time personalization:
4. Once you are satisfied with the results, you can publish your campaign.