Unbounce

Introduction

Unbounce is an AI-powered landing page builder with drag-and-drop functionality that allows you to create landing pages for your marketing campaigns.

MoEngage <> Unbounce

With the MoEngage and Unbounce integration, you can capture your leads using Unbounce's Landing Pages and send them personalized, targeted campaigns via MoEngage to drive conversions. With this integration, you can:

Create or update users in MoEngage when a form is submitted
Create events with details submitted from the form

Integration

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Prerequisites

Ensure you have access to your Unbounce form.

Step 1: Get your MoEngage endpoint

Speak to your MoEngage Customer Success Manager to help you get a dedicated endpoint for Unbounce.

Step 2: Set up the webhook in Unbounce

To create users and events in MoEngage when your users submit a form, you must set up a webhook inside Unbounce. To do this:

On your Unbounce dashboard, go to Pages >> and open your desired Landing Page/Popup/Banner.
Go to the Integrations tab >> Webhooks >> + Add Webhook

Fill up the following details:

Field Description

Choose a URL to POST form data to

Enter the MoEngage Endpoint provided to you by your Customer Success Manager.

Body Type

By default, "Default" is selected. You need to change this to "JSON".

Custom Headers

Add the following custom headers:

Header(s) Value

Content-Type

application/json

Authorization

Get your Basic Token by going to any online Basic Auth Header Generator tool. Enter your Workspace ID as username and Data API Key as password. Your final token should look like this (MoEngage Dashboard >> Settings >> APIs):

Basic Qk5CR1NNNUR4eHh4eHhWQ1hSRFJEWTdSOlFsWHVoTHVaeHh4eHh4QWQrQnBYUEotNw==

Paste this as the value here.

Unbounce Form Data

Here you need to map:

Unbounce Field ID	Field to map to (MoEngage Standard Fields)
name	`full_name`
mobile_number	`mobile_number` (or `customer_id`)
email	`email` (or `customer_id`)
first_name	`first_name`
last_name	`last_name`

If you collect any more fields, feel free to map them to their corresponding attribute names within MoEngage.

If you have either mobile_number or email as your Customer ID, then you need to enter the value "customer_id" against that Unbounce Field ID.

Unbounce Page Data

You can leave this mapping the way it is.

Custom fields

Here, you need to enter the Event Name that will be visible on MoEngage dashboard:

Unbounce Field ID	Field to map to
Enter your event name here. Ex: `Unbounce Form Submitted`	`event_name`

Click on "Save changes" to add the webhook.

Step 3: Send targeted campaigns on MoEngage

Your users and events should start showing up in MoEngage:

You can now run event-triggered campaigns to your users.