Introduction

Jacquard uses generative AI to generate billions of the best marketing messages across the digital customer journey.

MoEngage <> Jacquard

Jacquard analyzes audience personas, product lines, and brand guidelines, and uses AI to generate and optimize copy unique to your brand and audience. With the MoEngage and Jacquard integration, you can:

• Embed Jacquard's dynamically generated content in your MoEngage Campaigns
• Forward MoEngage Events to Jacquard to fine-tune your Jacquard campaign's performances

Integration

Embed Jacquard content in MoEngage Campaigns

Using MoEngage's Content APIs, you can dynamically add content created by Jacquard inside MoEngage campaigns for a more personalized experience. Below is an example of generating a personalized subject line by using Gen AI, for an email campaign:

Step 1: Set up a MoEngage Content API

1. Revamped UI Old UI

   Navigate to Settings -> Advanced Settings -> Content API. Click + Add content API at the top right corner of the Content API screen.

   

   Navigate to Settings >> APIs >> Content API. Click Add.

   
   

   

2. Add your Jacquard to the endpoint URL. Depending on your use case, the endpoint will change. 
   

   

   
   To display a personalized AI-generated subject line, use Jacquard's Single Variant Realtime API.

   While setting up your content API, select and method as GET and insert the following URL:

   https://realtime.phrasee.co/single_variant?campaign_id=<my_campaign_id>&delivery_id={{CampaignAttribute['_id']}}&recipient_id={{UserAttribute['Mobile Number (Standard)']}}

   Your URL Paramaters will automatically be filled if you paste the above URL.

   Under Headers, add the following:
   
   1. Authorization: Enter your API Token given to you by Jacquard.
3. Click on "Save" and then "Done" once you see a successful response.
4. Note - You can also test your APIs. To test your APIs, from the Content API's action menu, click on "Test". You can your API response and validate it. 

Step 2: Display your content inside MoEngage campaigns

To use this API in your MoEngage campaigns,

1. On step 2 on your campaign creation, enter @. 
2. In the pop up, you can select Jacquard Content API configured in Step 1.
3. You can use MoEngage Templating Language to parse through the API response and use the content in your campaigns.
   
   To display the subject line generated by Jacquard, you can use the following code:
   
   JINJA

   {% set response = ContentApi.JacquardIntegration({({"params":{"campaign_id":"12345","delivery_id":"{{CampaignAttribute['_id']}}","recipient_id":"{{UserAttribute['Mobile Number (Standard)']}}"},"static_params":{},"dynamic_params":{},"request_body":{}})}) %}{{ response.variant_text }}

4. You can click on the Preview tab to view your campaign in real-time personalization:
   
5. You can go ahead and Publish the campaign.

Forward MoEngage events to Jacquard

Using MoEngage S3 Exports, you can capture which campaigns performed better by forwarding events like Email Open to Jacquard.

Step 1: Request Jacquard Amazon S3 credentials

To start, you'll need Jacquard to set up a special Amazon s3 bucket to receive your tracking events from MoEngage.

Reach out to your Jacquard Customer Success Manager to start this process. When the bucket has been created, your Customer Success Manager will provide you with your unique credentials to configure your integration.

Step 2: Configure the S3 Exports on MoEngage

1. Follow the steps provided on our help doc to set up S3 Exports.
2. Under events, at a minimum select Email Clicked, but if you have other channels you may need to select other metrics. For Push, you will need Notification Clicked Android and Notification Clicked iOS as well. 
3. For User properties, search for ID and scroll down to select the Tracked Standard Attribute:
   
4. When you're finished, click Test Connect, and assuming no errors, press Connect to finish the setup.

This will start pushing events to your Jacquard account as per the frequency chosen by you.