Apsalar

Introduction

Apsalar, one of MoEngage's Technology Partners allows you to track the install acquisition data to enhance your marketing automation campaigns on MoEngage.

Scope

Use the Publisher Name and Campaign Name of Install in MoEngage 

Steps

To integrate Apsalar with MoEngage, you need to follow the below steps:

1. Setup install tracking on MoEngage Dashboard

Navigate to MoEngage Dashboard > Settings > Analytics.

Under 'Acquisition Settings', turn on 'Acquisition Tracking', and select Apsalar from the dropdown.
This by default will generate an 'App Key'.

Hit Save to save all these changes.

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2. Configure Settings on Apsalar Dashboard

To configure the settings on Apsalar Dashboard, please follow the steps mentioned in the integration document.

Fields on Apsalar Dashboard

Field Description
MoEngage Data Center

Select one of the following depending upon the MoEngage Data Center you have signed up with. You can refer to this article for more details on identifying your MoEngage data center.

  • DC-01
  • DC-02
  • DC-03
MoEngage App ID

Fetch the APP_ID from MoEngage dashboard by navigating to Dashboard -> Settings -> App -> General -> APP ID

MoEngage App Key

Enter the App Key generated in STEP 1 or from your 'Settings' -> 'Analytics' -> Acquisition Settings.

How to use the Acquisition Data in MoEngage

After MoEngage starts receiving data from Branch, you can leverage this data in the following ways:

User Attributes

We track the following User Attributes -

Attribute  Description 
Publisher name  Name of the campaign publisher 

datetime

Timestamp of the install 

fb_campaign_name

Name of the facebook campaign that led to the install 

fb_campaign_id

ID of the facebook campaign that led to the install 

fb_ad_name

Name of the Facebook ad  

fb_ad_id

Id of the Facebook ad  

twtr_campaign_name

Name of the twitter campaign that led to the install   

twtr_campaign_id

Id of the twitter campaign that led to the install  

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Analyze the performance of different publishers

Branch Integration can help in analyzing the effectiveness of your app install campaigns and sources in MoEngage. With the help of the data you are already tracking in MoEngage like user events, conversion goals, and uninstalls, you can compare the performance of different app install campaigns you are running and also analyze the relative performance of installs from different publishers to optimize your marketing spends.

To analyze this data, you can view the MoEngage acquisition dashboard here.

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If you are using MoEngage Analytics, you can also leverage the Publisher Name and Campaign Name information of Installs to analyze your user funnels.

Analyze the performance of different campaigns

After the integration is enabled, you can also see your acquisition data analysis on the acquisition dashboard by navigating from the dashboard sidebar : Analyze -> Acquisitions47521bb-Screen_Shot_2019-11-26_at_1.05.54_PM.png

Enhanced Onboarding Campaigns

You can use the Publisher Name and Campaign Name of install, which are present as user properties in MoEngage, to create Segments and accordingly personalize the push notifications, in-app messages, emails, and SMS that you are sending them via MoEngage.

Install attribution data gives you an insight into how the users could progress further in their lifecycle right when they install the app. This is a very useful piece of information and can help you to enhance the performance of your onboarding campaigns by improving retention, reducing the time to the first conversion, and also helping drive a higher LTV per user.

Publisher Category Use-case
Publishers where average sessions per user are low Send push notifications periodically to increase the average no. of sessions per user, right from the time the users install the app.
Publishers where average LTV is high These are your potential premium users and you could implement a campaigns strategy to nurture them into your segment for premium users.
Publishers where the uninstall rate is high You could identify these users who have a higher propensity to churn immediately after they install the app and incentivize such users to make a first purchase which can, in turn, reduce your churn rate.

 

 

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